Vice President, Marketing Analytics, CondĂ© Nast
â€˘ Reynolds led the development of industry-standard digital edition measurement tools and models.
â€˘ He created an enhanced database that combines online behavior and targeting capabilities with offline subscriber profiles.
â€˘ Reynolds was a instrumental in crafting the framework for determining â€śhigh value audiencesâ€ť based on loyalty and engagement metrics.
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