IBM Systems Magazine launches its first iPad app.
IBM Systems Magazine’s first native app allows digital readers of Power Systems and Mainframe access to interactive features optimized for the iPad. IBM made the leap after a close monitoring the magazine’s website and other digital properties showed clear growth in the number of visits. A similar Android version is expected to debut in 2014.

Chief Content Officer Magazine debuts table, smartphone app.
Content Marketing Institute and Genwi released a free mobile app for Chief Content Officer Magazine available for tablets and smartphones. The app offers a second-screen option for consumers of the original magazine, now in its third year of production. Magazine subscribers have immediate full access to the app’s features, but new readers will be required to use a trial version that prompts a free, but required subscription after two issues.

New online magazine PUNCH focuses on the culture of drinking.
Wine journalist Talia Baiocchi teamed with Ten Speed Press to create a new online-only magazine called PUNCH that will focus on the culture of drinking. Launching in October with Baiocchi as editor-in-chief and Leslie Pariseau as deputy editor, PUNCH will publish “small stories” about wine, cocktails and spirits on a weekly basis.

Kandy Magazine partners with Mag+ for next generation app.
KANDY, a men’s lifestyle magazine, is partnering with the Mag+ digital publishing ecosystem for its next generation of mobile app launches. The Kandy Magazine USA App, available to iPad and iPhone users, will include a variety of features such as scrollable text, pinch and zoom pictorials, social media sharing and more.

Blippar empowers publishers with interactive mobile platform.
Mobile image-recognition brand Blippar has committed to supporting publishers and media owners by providing a self-service interactive digital platform called Blippbuilder. The simple drag-and-drop interface will help publishers grow interactivity with images in three steps: upload, activate and publish. The tool was launched at the 39th FIPP World Magazine Congress in September.

Growing & Leveraging Your Audience Database
Check out this related session at The Folio: Show, November 1-2 in NYC!

Audience data is more expansive and insightful than ever. Audiences exist in an array of silos—print, mobile, web, events, email,…