BRIEFS: Digital Edition Insights
IBM Systems, Kandy and Blipparâ€¦
IBM Systems Magazine launches its first iPad app.
IBM Systems Magazineâ€™s first native app allows digital readers of Power Systems and Mainframe access to interactive features optimized for the iPad. IBM made the leap after a close monitoring the magazineâ€™s website and other digital properties showed clear growth in the number of visits. A similar Android version is expected to debut in 2014.
Chief Content Officer Magazine debuts table, smartphone app.
Content Marketing Institute and Genwi released a free mobile app for Chief Content Officer Magazine available for tablets and smartphones. The app offers a second-screen option for consumers of the original magazine, now in its third year of production. Magazine subscribers have immediate full access to the appâ€™s features, but new readers will be required to use a trial version that prompts a free, but required subscription after two issues.
New online magazine PUNCH focuses on the culture of drinking.
Wine journalist Talia Baiocchi teamed with Ten Speed Press to create a new online-only magazine called PUNCH that will focus on the culture of drinking. Launching in October with Baiocchi as editor-in-chief and Leslie Pariseau as deputy editor, PUNCH will publish â€śsmall storiesâ€ť about wine, cocktails and spirits on a weekly basis.
Kandy Magazine partners with Mag+ for next generation app.
KANDY, a menâ€™s lifestyle magazine, is partnering with the Mag+ digital publishing ecosystem for its next generation of mobile app launches. The Kandy Magazine USA App, available to iPad and iPhone users, will include a variety of features such as scrollable text, pinch and zoom pictorials, social media sharing and more.
Blippar empowers publishers with interactive mobile platform.
Mobile image-recognition brand Blippar has committed to supporting publishers and media owners by providing a self-service interactive digital platform called Blippbuilder. The simple drag-and-drop interface will help publishers grow interactivity with images in three steps: upload, activate and publish. The tool was launched at the 39th FIPP World Magazine Congress in September.