Connect with FOLIO:
      

ADVERTISEMENT



BPA Teams with IMS For Ad Tracking Gateway

Buyers can track performance across print and digital campaigns.



Bill Mickey By Bill Mickey
10/15/2013

 

BPA has merged print and digital ad-tracking capabilities through a partnership with Inquiry Management Systems.

The service is set up for media buyers, who can access a single interface to monitor online ad performance and verify placement. The inerface combines BPA's Ad ICompli, which lets buyers track online ad placements, and IMS's PoP platform, which helps buyers manage tearsheets.

"We believe a single point of access will bring greater efficiency to the campaign monitoring process," says Peter Black, BPA's senior vice president, business development.

BPA's iCompli division was launched in the spring of 2012, expanding the auditing firm's services to third parties outside of the print channel. Its Ad Icompli service essentially verifies online ads are running where they're supposed to be and that they're compliant to a specific media plan. 

 

Bill Mickey By Bill Mickey
10/15/2013







RECENTLY in Audience Development dots icon
MOST READ on FOLIO: dots icon


CONNECT WITH FOLIO: NOW
         



Find What You Need dots icon

Folio: Marletplace

Seach top vendors, suppliers, service providers & more

Browse & Search the Full Directory Now


CAREER CENTER dots icon

UPCOMING WEBINARS



RECENT WEBINARS