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Big Data



By FOLIO: Magazine Staff
10/08/2013

• Whether you deride it as a “flavor of the month” trend or tout it as a crucial strategic initiative, there’s no getting around big data’s impact on media in the last year.

• Big data—loosely referred to as the process of collecting, analyzing and acting on bigger, more complex sets of data—is now influencing every aspect of our business, from subscriber information, to content interactions and how digital ads are bought and sold.

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By FOLIO: Magazine Staff
10/08/2013







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