Association Media: Case Studies in Multiplatform Publishing
How four associations are engaging their members well beyond print.
Immediacy and accessibility are vital for todayâ€™s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps.
Here, FOLIO: looks at four associations that have expanded beyond print to reach their members on a variety of platforms and channels. And, in turn, have expanded their reach and grown their brands.
With 19 museums, a magazine, a tablet edition, a website and events, the Smithsonian has plenty of ways to reach its membership.
The American Society of Association Executives launched a suite of newÂ products in 2012â€”a website redesign, newsletter and dedicated app.
Society for HumanÂ Resource Management
SHRMâ€™s media assets celebrate revenue generation as much as content creation.
The Sierra Club
The organizationâ€™s â€śexplore, enjoy, and protectâ€ť motto couples wellÂ with the non-profitâ€™s push for reader interactivity.