ALM has promoted Aric Press to senior vice president, editor-in-chief of the company. The position is a new one and signals ALM’s efforts to leverage its quickly-growing market intelligence unit into new content products.

The promotion essentially transitions Press from his previous vice president, editor-in-chief role, which had oversight of the company’s media brands, to one that interprets the data that’s emerging from ALM’s Legal Intelligence database into more editorially-based products.

"Legal Intelligence is the fastest growing product in the company right now," says ALM president and CEO Bill Carter.

The database is a repository of the market research ALM’s brands do on a regular basis, as well as data that’s collected from the company’s recent acquisition of Rival Edge.

"Law firms are trying to reinvent themselves and they’re getting much more serious about practice management," adds Carter. "We’re accelerating the types of data we’re gathering and we’re figuring out how to turn that into products that provide actionable insights."

Concurrently, David Brown, National Law Journal editor-in-chief and ALM executive editor, will take over Press’s old job.