ALM is adding to their marketing services portfolio.

The b-to-b media company serving the legal field is partnering with branding house, Greenfield/Beiser, to offer a menu of integrated marketing campaigns for law firms.

While ALM already provides custom solutions in this area, the new program, Market Opps, standardizes options for companies looking to promote new practices, penetrate specific industries or make a branding play.

Each of the options cover market research, creative development and execution. ALM recommends at least a 6-month program for prospective clients.

"Market Opps offers three distinct campaign packages with strategy and marketing tactics tailored to your specific goals in line with your objectives and budget," said Scott Pierce, vice president at ALM. "Our program integrates market intelligence to help law firms develop valuable campaign content, creative packaging and copy to power the campaign and distribution channels to deliver the campaign to target audiences."