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2013 ANA Real-Time Marketing Conference presented by Starcom

Wed, 12/04/13

Where: New York, NY

Type: Conference

In today’s always-on digital world, brands need to be ready to not only connect with consumers at any time or place, but also readjust their campaigns based on real-time data — and for good reason. A 2012 study by the communications firm GolinHarris found that the use of real-time marketing techniques increased positive perceptions of a brand; interest in a product; the likelihood to seriously consider, choose, or try a product or brand; and the likelihood a consumer will recommend the brand to others. At the inaugural 2013 ANA Real-Time Marketing Conference presented by Starcom, top client-side marketers will reveal how they use real-time strategies to grow their brands through social, mobile, search and other channels. They will also explain why branded content curation, data analytics, and technology are critical to real-time marketing success, and provide best practices and actionable tips to take back to your organization. For more information, visit:


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