UBM Tech’s global media business providing information, events, data services and marketing solutions to the technology industry has announced a new executive team and several promotions. The new moves at the company will be used to leverage connections across its UBM Tech portfolio, which comprises the TechWeb, Channel, Electronics and Game Development/Black Hat groups.

“We have depth in the live events space and we also have very deep trusted online communities and networks,” says Scott Vaughn, CMO of UBM Tech’s TechWeb division, who will now assume the role for the entire UBM Tech business. “We think the future of media is around the integration of that experience. By focusing on core platforms but working together with other UBM Tech layers that connect them, we can get the best of both worlds. That’s what we’re really focused on.”

The TechWeb division of UBM Tech is focused on live events and media. The personnel changes in this area include:

• Marco Pardi—promoted from EVP of TechWeb Event Sales to president of TechWeb Events.

• Lenny Heymann—previously EVP of TechWeb events, he will now lead UBM Tech’s international expansion into emerging global markets.

• Ed Grossman—promoted from EVP, InformationWeek Business Technology Network to president TechWeb Media.

• Martha Schwartz—promoted to chief sales officer for TechWeb Media, formerly EVP of InformationWeek.

• David Berlind—previously UBM Chief Content Officer—BYTE, Berlind will assume duties as Chief Content Officer for the online business and be the chief advocate for TechWeb’s base of readers and registered users.

• David Michael—formerly CIO of the TechWeb, he will now become CIO of the entire Tech Organization.

• Robert Faletra, CEO; Kathy Astromoff, CEO; and Simon Carless, EVP; will maintain their responsibilities for the Channel, Electronics and Game Development & Black Hat groups, respectively.

Vaughn says that since a large portion of media is technology driven, the company will work to integrate its expertise through digital and emerging media with other aspects of UBM Tech’s foundational business.

“We have an event series called E2 Social and E2 Innovate,” says Vaughn. “The E2 brand was born out of social business movements. Organizations are putting social networks inside their own companies—Microsoft bought Yammer for $1.2 billion, for example. This is a huge market shift so instead of using traditional enterprise applications they are putting in social business. We’ve had the E2 event in that space for six years and we’ve been evolving that brand. A year ago we put in a complimentary online community around it called the Brain Yard because it takes big brains to migrate culturally and put that kind of technology in an organization. That is an example of where we’re able to marry the event experience with an online experience and that’s just one example. We think there are many more of those. Media is moving at a break-neck pace—you have to be able to be more nimble.”