UBM Tech Shuffles Executive Team
New roles to expand portfolio of online, events and marketing services business.
UBM Techâs global media business providing information, events, data services and marketing solutions to the technology industry has announced a new executive team and several promotions. The new moves at the company will be used to leverage connections across its UBM Tech portfolio, which comprises the TechWeb, Channel, Electronics and Game Development/Black Hat groups.
âWe have depth in the live events space and we also have very deep trusted online communities and networks,â says Scott Vaughn, CMO of UBM Techâs TechWeb division, who will now assume the role for the entire UBM Tech business. âWe think the future of media is around the integration of that experience. By focusing on core platforms but working together with other UBM Tech layers that connect them, we can get the best of both worlds. Thatâs what weâre really focused on.â
The TechWeb division of UBM Tech is focused on live events and media. The personnel changes in this area include:
â˘ Marco Pardiâpromoted from EVP of TechWeb Event Sales to president of TechWeb Events.
â˘ Lenny Heymannâpreviously EVP of TechWeb events, he will now lead UBM Techâs international expansion into emerging global markets.
â˘ Ed Grossmanâpromoted from EVP, InformationWeek Business Technology Network to president TechWeb Media.
â˘ Martha Schwartzâpromoted to chief sales officer for TechWeb Media, formerly EVP of InformationWeek.
â˘ David Berlindâpreviously UBM Chief Content OfficerâBYTE, Berlind will assume duties as Chief Content Officer for the online business and be the chief advocate for TechWebâs base of readers and registered users.
â˘ David Michaelâformerly CIO of the TechWeb, he will now become CIO of the entire Tech Organization.
â˘ Robert Faletra, CEO; Kathy Astromoff, CEO; and Simon Carless, EVP; will maintain their responsibilities for the Channel, Electronics and Game Development & Black Hat groups, respectively.
Vaughn says that since a large portion of media is technology driven, the company will work to integrate its expertise through digital and emerging media with other aspects of UBM Techâs foundational business.
âWe have an event series called E2 Social and E2 Innovate,â says Vaughn. âThe E2 brand was born out of social business movements. Organizations are putting social networks inside their own companiesâMicrosoft bought Yammer for $1.2 billion, for example. This is a huge market shift so instead of using traditional enterprise applications they are putting in social business. Weâve had the E2 event in that space for six years and weâve been evolving that brand. A year ago we put in a complimentary online community around it called the Brain Yard because it takes big brains to migrate culturally and put that kind of technology in an organization. That is an example of where weâre able to marry the event experience with an online experience and thatâs just one example. We think there are many more of those. Media is moving at a break-neck paceâyou have to be able to be more nimble.â