Time.com Relaunches With Responsive Design
Original mobile site will no longer be maintained.
To provide a more consistent look and feel to its readers, Time magazine has re-launched its website using responsive design technology, which automatically reformats a website to fit all computer and device screens.
Â â€śWeâ€™re getting a ton of traffic to Time.com through mobile,â€ť says Catherine Sharick, managing editor of Time.com. â€śWe wanted to have one codebase for the site that allows us to publish our content across all mobile devices, so that was the reasoning behind it.â€ť
Time has a growing mobile base, which currently makes up 15 percent of unique visitors to its site. Social media referral traffic is also a big source for the brandâ€”the responsive design technology, which took a year to develop, will enhance the experience of users who come to Time.com through social media via mobile devices. Time has nearly 4 million Twitter followers and has more than 1.8 million followers on Google+.
With responsive design, Time will no longer maintain a separate mobile website.
â€śThereâ€™s more available when it comes to navigation with the redesign,â€ť says Sharick. â€śWe have more space and with the mobile site youâ€™re getting more content on each device. Before we only had only about 20 links on our mobile site, m.Time.com. Now that itâ€™s gone you get every story that you see on the homepage of the site on your iPhone, for example. Itâ€™s a big change in terms of our offering.â€ť
The responsive design also provides access to subscriber content on all platforms, which will be viewable to logged-in users on the Web without requiring an app or download for each issue. Subscribers will also be able to access Timeâ€™s archive, dating back to 1923, which will also be enhanced for the new site.
â€śWeâ€™re really looking forward to being where the reader is and thatâ€™s what weâ€™re seeing with responsive design,â€ť she adds. â€śThatâ€™s how weâ€™re moving forward here at Time.â€ť