The entrepreneurial spirit and lure of new revenue streams have not dimmed. If anything, they’ve grown more vital. Media executives, either emboldened by a market where the risk-averse leave opportunities wide open or driven to seek out new revenue as traditional platform growth slows to a crawl, are placing bets on new products and ventures.

Here, we examine six new startups from the last year that run the spectrum from a mega-brand launch from one of the country’s largest publishers to a small b-to-b play with big ambitions that’s received some serious backing from the venture community.

BestVendor

Recipe.com

Penton Online Auctions

The Atavist

Arlington Magazine

HGTV Magazine