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Startup Stories

Six new launches over the last year that represent radical new directions.



By Bill Mickey and Stefanie Botelho and Ioanna Opidee
01/20/2012

The entrepreneurial spirit and lure of new revenue streams have not dimmed. If anything, they’ve grown more vital. Media executives, either emboldened by a market where the risk-averse leave opportunities wide open or driven to seek out new revenue as traditional platform growth slows to a crawl, are placing bets on new products and ventures.

Here, we examine six new startups from the last year that run the spectrum from a mega-brand launch from one of the country’s largest publishers to a small b-to-b play with big ambitions that’s received some serious backing from the venture community.

BestVendor

Recipe.com

Penton Online Auctions

The Atavist

Arlington Magazine

HGTV Magazine

By Bill Mickey and Stefanie Botelho and Ioanna Opidee
01/20/2012







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