Rob Sanchez has been appointed the new Chief Executive Officer of direct marketing services firm MeritDirect, the company announced today.
He replaces founders Mark Joyce and Ralph Drybrough who are both retiring after 12 years with the organization.
"We’ve had a transition plan in place for about five years," he says. "Since 2009, I’ve served as one of the managers of the company with them, so this is just the completion of a transition process."
Sanchez has been in the direct marketing industry for more than 20 years, including serving the last three as a managing partner at MeritDirect.
"We have a pretty solid gameplan going forward," he says. "We’ve had a lot of success diversifying our business, focusing on multichannel integration and adding new services. All the plans we’ve made have been in place for some time."
MeritDirect is a direct marketing company offering integrated solutions for business-to-business and business-to-consumer marketers.