Quartz May be a Diamond
The site's model reaffirms b-to-b media's core value proposition.
Four days in and I really do like Quartz. I like the catchy categories like âEnergy Shocks,â and âLow Interest Rates,â and âModern States.â I like the simple and clean look. And I like the ease of navigation on my iPad and my iPhone5 (just had to throw that inâkinda like a middle school student who inserts, nâest pa? at the end of sentences, because, well, nâest pas?).
It has its quirks and bugs to work out (some bylines show up with name and âToday at Invalid Dateâ). It runs a tad slow compared with other sites on my devices (today). But they are smart people and will figure this out. I like how theyâve aggregated some good content (good and obscure, which is why I generally use Zite rather than Flipboard on my iPad). And I also like how there is good newly-created content.
So that gets me to who is this for? David Carrâs New York Timesâ piece of Monday suggested, âThe editorial product is aimed at the front half of the airplanes that crisscross from Zurich to Sao Paolo to Singapore, serving executives who are increasingly having similar conversations no matter where they land. It was built for tablets, conceived as a mobile product for mobile people.â So, since I do want to be Tyler Brule when I grow up I wonder whatâs his take on it.
QZ.com confirms everything weâve said in b-to-b media since the year one:Â We have highly specialized audiences that are valuable.
What is fascinating about this product is that it takes on trying to appeal to a rarified slice of the world through some original and a lot of aggregated content. Will this work, or will users realize that, since this wasnât their first morning read as they hop scotched across the planet, they are rereading an FT or Reuters or New York Times piece. Might it not be more effective if one only found that content that cannot be found easily? (Note: stay tuned for such a product from Penton to launch shortly)
Anyway, nice start and I look forward to sharing with all of my friends in the Delta Sky Clubs around the globe, nâest pas?
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