Quark has acquired digital publishing software company Mobile IQ—creators of PressRun, a cloud-based tablet and mobile publishing platform—for an undisclosed sum.
Mobile IQ will operate as a subsidiary of Quark; the company’s 30-35 employees will remain based in Mobile IQ’s UK and San Francisco offices.
Quark was acquired last August by Platinum Equity, a firm that specializes in mergers and acquisitions. Gavin Drake, Quark’s vice president of marketing, says that, at the time of its sale, Quark decided it needed to make “strategic investments” to “fill gaps and address opportunities in the market,” and this deal with Mobile IQ is the first of those.
PressRun is based in HTML5 and supports content created in XML as well as Adobe InDesign. “Customers can expect we will continue to invest in PressRun,” says Drake, “including InDesign support for PressRun.” Today, Quark also announced that PressRun is now compatible with the latest version of InDesign, CS6.
PressRun’s current publishing clients include My Ford, a custom magazine app from Time Inc.; BBC Good Food magazine and the New England Journal of Medicine. The platform is intended to help publishers create interactive content across all mobile and tablet devices within their own workflow, without having to invest in custom apps.
“We see publishers looking for shortcuts and going the PDF route, with lots of disappointing results,” says Drake. “Our whole philosophy is that if you want to be successful, you need to create a great experience for your users. With PressRun, we are trying to track that delicate line, to produce the type of magazine experience consumers are expecting, without the cost publishers are finding elsewhere.”
Mobile IQ has also created custom apps, including the BBC News iPhone app.