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Online Ad Verification Service DoubleVerify Adds 12 New Partners

The technology helps automate advertising performance management.



By Ioanna Opidee
03/28/2012

 

Online media verification service DoubleVerify—designed to offer publishers an automated tool to manage prospecting and advertising performance—has announced 12 new partnerships with ad networks and platforms.

The company’s newest partners are Break Media, Collective Media, Criteo, CPX Interactive, Epic Marketplace, Lucid Media, Punto Fox, Rocket Fuel, ShareThis, .FOX Networks, Specific Media and ValueClick.

The goal of DoubleVerify technology is to create “more trust, transparency and accountability” in online advertising through the use of its verification, brand safety and page quality targeting services. The company says its technology—which continuously monitors the digital advertising environment to ensure that ads appear where and how they are intended to—is applied to more than 60 billion online ad impressions per month.

The BrandShield Connect tool, an application programming interface (API), integrates with ad network, digital signal processing (DSP) and ad exchange systems to identify undesirable and unwanted web pages. The system can be customized based on black list sites, white list sites, inappropriate page content categories and targeted geographies. The technology intends to help maintain the quality of advertising as scale increases.

 

By Ioanna Opidee
03/28/2012







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