Online Ad Verification Service DoubleVerify Adds 12 New Partners
The technology helps automate advertising performance management.
Online media verification service DoubleVerifyâ€”designed to offer publishers an automated tool to manage prospecting and advertising performanceâ€”has announced 12 new partnerships with ad networks and platforms.
The companyâ€™s newest partners are Break Media, Collective Media, Criteo, CPX Interactive, Epic Marketplace, Lucid Media, Punto Fox, Rocket Fuel, ShareThis, .FOX Networks, Specific Media and ValueClick.
The goal of DoubleVerify technology is to create â€śmore trust, transparency and accountabilityâ€ť in online advertising through the use of its verification, brand safety and page quality targeting services. The company says its technologyâ€”which continuously monitors the digital advertising environment to ensure that ads appear where and how they are intended toâ€”is applied to more than 60 billion online ad impressions per month.
The BrandShield Connect tool, an application programming interface (API), integrates with ad network, digital signal processing (DSP) and ad exchange systems to identify undesirable and unwanted web pages. The system can be customized based on black list sites, white list sites, inappropriate page content categories and targeted geographies. The technology intends to help maintain the quality of advertising as scale increases.
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