New ideas and strategies happen every day. But in some cases, especially in the context of the FOLIO: 40, ideas, or the people who hatch them, need a little more time to incubate. Here, we profile a few executives who have a promising 12 months ahead and just might find themselves on the list next year.


Jay Felts
President, Comag Marketing Group

Jay Felts took over as president of Comag Marketing Group, formerly jointly owned by Hearst and Condé Nast, about two years ago.  Felts, formerly an SVP, stepped into the top spot when previous CEO Mike Sullivan left to head up Source Interlink. Comag was recently purchased by the Jim Pattison Group, which owns wholesaler The News Group. Some industry observers say the deal could have a major impact on the entire newsstand supply chain.


Bob Benz
President of Content, Hanley Wood

Creating a position called president of content is a unique move for a b-to-b company, but Hanley Wood isn’t your run-of-the-mill b-to-b company. Benz will become the company’s first senior-level executive to be focused exclusively on editorial. In his new role, Benz—who will report directly to CEO Frank Anton—is charged with transitioning Hanley Wood from a print-driven to a digital-first editorial approach.


Laura Lang
CEO, Time Inc.

Former Digitas CEO Laura Lang was tapped to take the top spot at Time Inc. last November. Her first few months had been fairly quiet except for the recent executive shakeup in March when chief marketing officer Stephanie George and EVP consumer marketing Steve Sachs left the company as a result of a restructuring. Lang, who has no publishing background, is expected to expand Time Inc.’s digital strategies while potentially introducing some marketing services strategies.


A New Crop of B-to-B CEOs
Steve Weitzner, David Kieselstein, Bill Carter

In fairly rapid succession, a group of b-to-b CEOs turned over in early 2012. In January, Penton hired David Kieselstein as its new CEO, replacing Sharon Rowlands who departed in late 2011. Soon after, Steve Weitzner was named CEO of Summit Business Media about a week after lead-gen company QuinSreet bought the assets of Ziff Davis Enterprise where Weitzner was previously CEO.  Almost a month later, ALM named Bill Carter as its new CEO. Carter replaced departing CEO William Pollak, who was the company’s president and CEO since 1998.