New App Publishing Platform for Niche Publishers
MagCast offers publishing tool and course on cracking Apple's Newsstand code.
While big-name magazines have held a presence on Appleâ€™s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
As a result, online marketing education companyÂ 30DCÂ recently launched its MagCast digital publishing platform to serve what it sees as an untapped marketâ€”niche publishers seeking a lower-cost way to produce and distribute an app.
For a one-year license, MagCast charges a single payment of about $2,000, or three payments of just under $900. Publishers, in return, get what MagCast calls a â€śturnkeyâ€ť template designer, publishing tool and a WYSIWIG HTML editor, as well as an online education course on designing and delivering a magazine app to Appleâ€™s Newsstand.
The company recently completed a â€śtestâ€ť release with six publications, including Digital Marketer (DM), Lifestyle Design (LD) and GuitarSkills magazines. It says DM has reached the top ten highest-grossing business magazines, while LD and GuitarSkills were featured in the â€śWhatâ€™s Hotâ€ť section of Newsstand.
MagCast enables the embedding of videos, photos, newsletter sign-up forms, surveys and social media tools.
30DC CEO Edward Dale refers to the platform as â€śmagazine publishing for the rest of us,â€ť allowing niche publishers the chance to â€śleverage Newsstandâ€™s exponential growth to build an audience, gain potential sales leads and reach their customers through the use of interactive content.â€ť