National Geographic Gets New System to Manage Its 10,000 Fonts
Turns to Extensis for more robust categorization and distribution features.
National Geographic Society has called on Extensisâ€™ Universal Type Server to manage its library of over 10,000 fonts. Distributing fonts and maintaining licensing control is a crucial endeavor when considering the size of National Geographicâ€™s library and the number of its publications. Â
Extensis, a provider of font management and digital asset managing software, has already collaborated with many other major publishers including CondĂ© Nast and Future Publishing.
Vice president of publishing systems for National Geographic Dave E. Smith describes Extensisâ€™ system as â€śmore robust than the previous system.â€ť
To elaborate, the Universal Type Server will now allow National Geographic to categorize, package and distribute the appropriate fonts to the creative directors who need them. Additionally, the system will allow easier access to control, track or reassign fonts as necessary. Smith stresses, â€śitâ€™s imperative that we comply with font license terms without hindering production work. Universal Type Server allows us to manage font distribution and use across our organization while delegating some control and freedom to our publishing groups.â€ť
Smith also suggests that the companyâ€™s new system will be most beneficial for the book-publishing group, because they typically rely on a large number of fonts to produce a variety of book titles. However, the system is a welcome addition across all groups because Smith says that the fonts are â€śpart of our brand, they are tied together.â€ť