Manager, eMedia Strategy & Development
Takeaway: Reckerâ€™s digital initiatives have increased average time on site to over 10 minutes and boosted monthly uniques by 51 percent across the companyâ€™s websites.
For Mehgan Recker, manager of emedia strategy and development at Stagnito Media, innovative thinking is the path to transforming ideas into digital realities.
Recker graduated in 2005 with a degree in journalism. She told herself, â€śIf I ever have to learn HTML, Iâ€™ll get a new career. I donâ€™t want to write for a daily website.â€ť A year later, Recker joined VNU as a junior editor and learned of her enthusiasm for digital publishing. Thus, she made it her new career and much to her old selfâ€™s chagrin, became quite proficient in HTML. Eventually, Recker advanced to associate news editor for Convenience Store News until Nielsen Business Mediaâ€™s (formerly VNU) retail food group was acquired by Stagnito Media.
Currently, Recker is responsible for carrying out all digital strategies and emedia product development, along with maintaining seven b-to-b magazines and a custom media division. In total, she heads 16 websites, 6 mobile sites and 18 regularly scheduled e-newsletters. â€śI wear a lot of different hats,â€ť she tells FOLIO:.
Reckerâ€™s work requires what she labels â€śblue-sky thinking.â€ť She actively keeps a creative mindset, coming up with ideas that she strives to make into actual digital products.
For Recker, an ongoing accomplishment is trying to implement the digital-first publishing model into Stagnitoâ€™s brands. â€śI read a ton of different newsletters on digital publishing, and anything I see as relevant for our brand, I forward along.â€ť
Recker has brought average time on site above 10 minutes by overhauling engagement tactics for Stagnitoâ€™s websites. Through implementing a digital-first strategy and understanding the importance of targeted SEO investments, average monthly page views have grown by 46 percent to almost 500,000 company-wide, and unique monthly visitors have increased by 51 percent across all websites from when she took the position less than two years ago.
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