The Joss Group's Hurricane Marketing: Case Studies from the Bad Taste Department
Making a few extra bucks off the back of a natural disaster? Not cool.
We received this e-mail from the Joss Group on Monday, as the hurricane was about to hit. Not only did they take a shot at our decision to postpone the MediaNext eventâ€”we didn't cancel it, we postponed until Januaryâ€”but they also made hurricane jokes.
For the record, Joss Group, here's some of what Hurricane Sandy did:
â€˘ Caused 51 deaths.
â€˘ Knocked out power for 7.5 million people.
â€˘ Caused the cancellation of 16,000 flights.
â€˘ Caused unprecedented flooding on New York's 100-plus-year-old subway system.
â€˘ Left much of Manhattan in darkness, with Lower Manhattan flooded.
â€˘ Caused the New York Stock Exchange to be closed on consecutive days, the first time since 1888.
â€˘ Destroyed scores of houses in fires in New York City.
So you can market your event by making light of the impact of a hurricane, and you can offer hurricane pricing, and mock our decision to postpone our event. But don't expect everyone to think it's clever.
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