Group Publisher, Time Inc â€“ Fortune and CNNMoney
Hartman has one primary goal for 2012 and beyondâ€”expansion.
â€śCultureâ€ť is commonly overlooked when developing a business plan. However, for Jed Hartman, group publisher of Fortune and CNNMoney, â€śculture is as important as strategy.â€ť Since taking on his role with Time Inc. Hartman incorporated that thinking when he shifted the organizational structure to focus on â€śexpanding the brand essence.â€ť
From a strategic standpoint, Hartman has been â€śrelentlessâ€ť in growing his brands. For instance, he added 22 new sales executives to his team. When asked if this was an effective move his answer was simple â€śsix straight quarters of growth.â€ť A sound argument, but numbers arenâ€™t the only thing for Hartman, â€śTwo things I care about most, morale and numbers, and the two work hand-in-hand.â€ť The numbers seemed to be working into 2011â€”six consecutive quarters of growth including an increase of 4.5 percent in ad revenues and â€śdouble-digit growthâ€ť in conferences. Unfortunately for Hartman, there is not a company morale index to track, however, keeping with his philosophy, one could speculate that morale is moving in tandem with the numbers.
Hartman recognizes that in order to grow, expand and reach new audiences, culture has to be taken into consideration. Hartman uses â€śsocial strategiesâ€ť as a tactic for developing a new audience. Meaning he looks to understand his audience before he can market to them and provide content that is attractive to them. His somewhat unique approach aided Fortuneâ€™s Most Powerful Women Summit to hit a record number of attendees in 2011, leaving 200 people on the waitlist.Â
Looking ahead, Hartman is focused on four specific objectives: To expand the existing franchises, add new franchises, expand the conference division, and expand Fortuneâ€™s digital footprint.Â Thus far in 2012 Hartmanâ€™s group is on trackÂ with aÂ 14.8 percent increase in revenues.
VITAL STATS: Since becoming group publisher Hartman has added 22 sales executives to his team and boasts six consecutive quarters of growth, an achievement not seen at Fortune since 1999-2000.
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