Hanley Wood has continued to build out its leadership team with the appointment of Christopher Veator as president of market intelligence. Veator joins the company from Thomson Reuters, where he was global head of intellectual property services. Hanley Wood’s previous market intelligence head, Andrew Reid, will fill the newly created role of president of digital and head of strategic development.

Data and market intelligence have long been touted as key areas of opportunity for b-to-b media companies, but many have yet to fully capitalize on it. Peter Goldstone, who re-joined the company as its CEO in May while former CEO Frank Anton transitioned into a chairman role, sees the data unit potentially doubling its revenue contribution in the next few years—going from its current 10 percent share to 15-20 percent.

"Chris has a track record of driving explosive growth in data businesses," Goldstone tells Folio:. "His specific strengths are in sales and marketing and go-to market strategies. He also has vast acquisition and roll-up experience and is a product development and product packaging expert."

In the meantime, digital has become major priority for Hanley Wood, with current revenues at about 30 percent overall and projected to grow to 50 percent. Reid, says Goldstone, will be focused on enterprise-wide digital solutions. "Examples include our web destination technology infrastructure and revenue activities like our digital education business."

Additionally, Reid will head up efforts to drive "big data" solutions and assess build or buy scenarios for scaling Hanley Wood’s digital platforms, says Goldstone.