Grand View Media Group, a consumer, b-to-b and custom publisher in the outdoor market, has taken over management of Shooting Sports Retailer magazine, including all editorial, management, accounting, sales, production and circulation operations for the bi-monthly title and its digital products.
“Because we already have numerous outdoor titles, including Archery Business, a b-to-b magazine for archery retailers, it was a natural progression for us to go after firearms retailers,” says Grand View general manager Barry Lovette.
Grand View Media, a Birmingham, Alabama-based subsidiary of international information services and publishing company EBSCO Industries, publishes fifteen titles including the custom Cabela’s Outfitter Journal and consumer magazines Whitetail Journal, Predator Xtreme and Waterfowl & Retriever.
While terms have not been disclosed, and Lovette has declined to comment on any financial arrangements or plans to buy the magazine, it is not uncommon for such deals to include a purchase option. In 2010, Active Interest Media entered into an agreement with enthusiast publisher Skram to manage its operations with an option to acquire the company in three years.