Good—self-described as the magazine "for people who give a damn"—has laid off at least five editorial staffers, including executive editor Ann Friedman, the day after holding a launch party for its newest issue.  

The cuts appear to have eliminated all but three edit staffers—co-founding creative director Casey Caplowe, education editor Liz Dwyer, and assistant editor Zak Stone.

UPDATED: The magazine has not returned repeated requests for comment but posted a brief blog post on its website confirming that "several members" of its editorial team were let go last Friday.

"Good has always been a work in progress," the blog asserts. "This is a step we felt was important to take as we pursue a refined strategy."

Part of that strategy includes a "big relaunch" of the brand’s website this summer, according to the post. 

In addition to Friedman, others included in the cuts are managing editor Megan Greenwell, senior editor Cord Jefferson, lifestyle editor Amanda Hess, business editor Tim Fernholz, and associate editor Nona Willis Aronowitz. Wylie Overstreet, a writer for Goodleft voluntarily.

The Los Angeles-based magazine, which boasts a rate base of 65,000 and an audience of 4.5 million monthly unique online visitors, may be exploring a community-based publishing system to include content aggregation and social networking, according to Poynter’s MediaWire.

Good was launched in 2006 by Ben Goldhirsh, son of Inc. magazine founder Bernard Goldhirsh, who was 26 years old at the time.

In 2008, the magazine ran a three-month name-your-own-price campaign, following fellow independent titles Paste and Premier Guitar in an effort to increase subscriptions. A few months earlier, Good named its first CEO, Jonathan Greenblatt, co-founder of Ethos Water. The magazine scaled back its frequency from bimonthly to quarterly the following year. Goldhirsh currently serves as CEO.

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