Business-to-business media revenue hit $26.49 billion last year, with revenue from trade shows, events and conferences rising to 40 percent of that total, according to American Business Media. In late 2011, about 54 percent of executives and managers with media companies surveyed by FOLIO: say they plan to launch new events in 2012.
With numbers like that, and with a clear focus on the event category a priority among publishers, Access Intelligence, owner of FOLIO:, is introducing the EXCITE Awards to honor excellence in this space.
The EXCITE Awards shine a spotlight on the best aspects of a show: The venue, the quality of the marketing, the freshness of the event concept, the on-site experience, the business and consumer value, the ROI and more. Winners will be honored at the awards luncheon being held June 20th at the first ever EXPO Next event hosted by FOLIO: sister publication EXPO Magazine. The categories will honor:
• Best Use of a Mobile App
• Best Website/Microsite
• Best Marketing Collateral
• Best Marketing Campaign
• Best Use of Social Media
• Best Hybrid Event
• Best Show-Floor Engagement Strategies
• Best Environmental Design
• Best Use of Event Technology
• Best Use of A/V To Enhance an Event
• Best Innovative Sponsorship Idea
• Best Use of Integrated Media in a Sponsorship
As magazine media continues to be increasingly dependent on events, so does the need to acknowledge those that do it best. Enter here today.