Managing Editor, TIME.com
Since beginning with TIME.com in 2002, Sharick has been involved with the launch of the TIME archive, as well as helping to launch Newsfeed, Healthland, Moneyland, Swampland, Lightbox and other verticals.
Since her promotion from executive editor to managing editor of TIME.com this January, Catherine Sharick finds herself with a full task load. âNow Iâm overseeing everything on the site: From product, to edit, to multimedia and mobile to the metric side. Itâs my whole gig,â she says.
And a busy gig it is. In 2011, TIME.com saw its unique visitor counts increase 11 percent, fueled by three record-breaking traffic months (including May 2011, when news of Osama Bin Ladenâs death set the Web ablaze). TIME.com was also awarded the âGeniusâ rating by the L2 Think Tank for Innovation, the only site out of 87 consumer mag websites to earn the ranking. âFor a print brand thatâs been around since 1923, thatâs pretty great,â says Sharick.
TIME.comâs success is no doubt fueled by its expanding social media presence. The brand has 3.2 million Twitter followers, as well as a continued partnership with Foursquare. The social check-in site will be integrated into TIME.com this fall through an exclusive partnership as Time covers the 2012 political conventions in Florida and North Carolina.
Beyond the accolades and social media push, Sharick explains cohesion in-house is one of her greatest accomplishments with TIME.com so far. âFrom when I started with TIME in 2002 to now, our print magazine writersâ enthusiasm to write for the Web has grown. Iâve worked for a long time to integrate print and digital efforts with our staff, and itâs now a very integrated place.â
In 2012, Sharick says she will continue to focus on TIME.comâs vertical content strategy (a new sports blog, Keeping Score, debuted in early March), as well expand the brandâs photographic footprint.
âWe have [photography blog] Lightbox, but we want the site to show off our photos even more,â says Sharick. âWe want to continue to be one of the leaders of photography in the world.â
VITAL STATS: Under Sharickâs tutelage, TIME.com saw an 11 percent increase in unique visitors in 2011. The site now has 3.2 million followers on Twitter.
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