The Bump Network, which houses TheBump.com, The Bump local guide and Breastfeeding.com, enters into a content partnership with Mamasource.com. Mamasource.com brings family-focused deals, advertising opportunities and a new home for The Bump content to The Bump Network.
Both publishers will benefit from this new partnership. Marc West, CEO of Mamasource.com, tells FOLIO:, “At Mamasource we are constantly seeking opportunities to bring even more value to the community. One of the key values we are gaining through the partnership with The Bump Network is access to deeper and more targeted pregnancy / baby / early child content and insights to drive higher engagement and activity across our community.”
The Bump Network, owned by XO Group Inc., hosts about one million posts per month across about 50 message boards, with topics like “Trying to Get Pregnant” and “1st Trimester”.
Denise Favorule, XO Group Inc.’s EVP of national enterprise, says of the new partnership, “We’re enhancing our member’s experience with engaging content and exciting deals in their area. Our goal in launching deals on Mamasource.com is to create deals in existing categories that are proven great for moms, while offering our advertisers an extended reach of audience and exposure.”
Mamasource.com will also feature content from TheBump.com on its site in a dedicated pregnancy section.
The Bump Network has a monthly audience of about 3.5 million uniques, and receives 49.5 million page views per month.