Creating and serving digital content across multiple devices typically requires a somewhat grueling conversation with your IT team. Unfortunately, I’ve been on the serving and receiving side of those painful discussions that focus on strained resources, support and the infamous “approved project list,” but they are quickly becoming a thing of the past. New products have emerged into the marketplace that will have your IT team singing your praises; not because it’s one more thing they need to help you build and support, but because it’s one less thing they need to worry about.

Over the past year, SaaS based solutions have been introduced into the marketplace and are designed to work seamlessly with the products your creative teams have been working with for decades. Typically, the authoring tools use some type of plug-in designed to work within the application, as opposed to alongside it. The creation of the files, and the subsequent storage and delivery, is all done in the cloud on a secure, scalable, truly multi-tenant platform.

Even with some of the ongoing debate associated with the cloud (like security and up-time), I think we can all agree these platforms are designed to remove the limitations of what you can achieve using your in-house IT hardware and support.

Simply put, these solutions put control back into the hands of your creative team and helps empower them to create great, interactive content with far fewer obstacles. By no means am I suggesting that you try to work in a black box; but when your overextended/understaffed IT group can stay focused on more mission-critical, back office functions and still act as an advisor for new business initiatives like digital content, everyone wins.

To that end, we’re also seeing companies use their IT groups in a more strategic/advisory capacity. This requires far less technical bandwidth of these staffers, but still allows them to be part of something that’s revolutionary on many levels. Through these changes, the adversarial relationship that sometimes exists between business and IT begins to dissipate. From my experience, many heads of IT still battle with this inside their organizations; anything that helps bridge this gap will be more supported then you may think. Additionally, less time required from IT resources helps keeps the overall internal costs of a project down, which certainly helps to build a successful ROI model.

Craig Morrow is Director of Strategic Accounts at MEI. MEI was founded in 1990 as Managing Editor Inc., with the goal of providing innovative software solutions to the rapidly evolving publishing industry. Today the company delivers a comprehensive package of digital publishing, editorial workflow and automated ad layout systems for magazines, newspapers and other print and electronic publishers and communicators. Visit the Managing Editor website to learn more about their services.