Atlantic Media today is debuting a new corporate site and logo. The site was rebuilt to reflect and showcase the digital chops of its various brands, which include The Atlantic, Government Executive, National Journal and Quartz.
The site was constructed using responsive design and features a real-time content feed from all of the company’s brands—a clever way to provide both an instant view of what’s happening across the products and access to each of them.
Along with announcing the new look, the company has taken the opportunity to keep up the drumbeat on its digital progress. Traffic, according to the Omniture numbers it cites, is up 250 percent over the last two years across all brands.
But notably, the company says 55 percent of its ad revenue is now digital, and it’s grown 30 percent this year. With all the talk of native advertising these days, the company notes that more than half of The Atlantic’s digital revenue is derived from programs created in that format.
The company also says that its event group revenues jumped 27 percent this year.