Takeaway: Radke has gone from intern to editor of BEEF‚Äôs 39,000-circulation BEEF Daily e-newsletter. Open rates are close to 40 percent‚ÄĒa performance metric that‚Äôs earned her newsletter a spot in the top 5 of the 27 newsletters in Penton‚Äôs Agriculture Group.
Like many of the young achievers profiled here, Amanda Radke went from learner to leader in a very short period. In today‚Äôs fast-paced media environment, when talent is recognized, it‚Äôs surfaced to the top quickly.
Radke started with Penton Media‚Äôs BEEF magazine‚ÄĒa publication targeting the cattle industry‚ÄĒas an intern when she was 20. Now, four years later, she‚Äôs taken over production of BEEF Daily, a 39,000-circulation e-newsletter with an astonishing 40 percent open rate.
The newsletters average about three ads each and are, at this point, booked up six months out.
A fifth-generation rancher herself, one of Radke‚Äôs keys to success is her ability to include personal anecdotes and experiences in her writing‚ÄĒfor both the newsletter and a daily blog post. ‚ÄúI was lucky that [BEEF editor Joe Roybal] gave me free range to discuss topics that most interested me,‚ÄĚ explains Radke. ‚ÄúI shared a lot of my personal life‚ÄĒgraduating from college, doubts about going back to the family farm, getting engaged, and buying a ranch ourselves. It‚Äôs definitely more than news, it‚Äôs been about my life. A lot of seasoned vets come on and offer advice.‚ÄĚ
That connection with the audience has fostered a genuine community element and directly contributes to the 2.5 million page views generated annually by Beefmagazine.com.
Radke also manages about a half-dozen photo contests each year, which further foster that community connection and regularly speaks at events on cattle industry topics and also contributes to the print magazine.
From here, Radke wants to continue building audience through more engagement tactics and continue to share her insights as a cattle rancher. ‚ÄúAs I grow as a cattle rancher, I want to share those experiences with the readers. I want to do more contests, which really brings in the readership and build that dialog by making sure I‚Äôm commenting to readers who comment on stories,‚ÄĚ she says.
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