Access Intelligence, owner of FOLIO: publisher Red 7 Media, announced today it has acquired LeadsCon, a portfolio that includes the biannual LeadsCon conference, a membership-based LeadsCouncil, the Daily Deal Summit series, an e-newsletter and other soon-to-be-announced marketing conferences and products.
New York-based LeadsCon, which serves the online lead generation industry, will continue to be led by president and founder Jay Weintraub. Co-founder and executive vice president of operations Michelle Troop, along with Weintraub, will be part of a newly created Access Intelligence Customer Acquisition Board, to also include Don Pazour, AI’s president and CEO; Diane Schwartz, senior vice president of the company’s media/communications group, and Jenn Heinold, vice president of healthcare and aerospace events.
The board will oversee the execution of a multi-platform strategic plan to serve the marketing community with content, intelligence and business opportunities in the multibillion-dollar customer acquisition market.
“The ability to round out our position in the marketing and technology sectors with highly engaged brands like LeadsCon and Daily Deal Summit is an exciting prospect for Access Intelligence, our employees and customers,” says Pazour in a statement.
“With [AI’s] backing and support, we will continue to improve our operations and create new products and services faster than we could do on our own,” says Weintraub.
LeadsCon, which held a record event this past February in Las Vegas, holds its East Coast event in New York this July. The Daily Deal Summit takes place in New York this April.