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Zmags Introduces E-Commerce Platform CommercePro

Offers e-commerce in digital magazines on variety of devices.

By Lindsay Rubin

Since the explosion of social media sites and web-capable smartphones and tablets, companies are ready to bring their content digital and engage with customers where they spend the most time - online. Digital magazine vendor Zmags now offers CommercePro - a Software-as-a-Service that lets clients develop interactive shopping experiences through online catalogs and digital magazines.

CommercePro offers:

Tablet/Mobile Commerce: Merchants can automatically mobilize content and commerce, converting shoppers within the Zmags digital experience on any device, including the iPad.

Facebook: Merchants and brands can publish catalogs directly to their Facebook pages.

Integrated Shopping Carts: CommercePro creates a single unified shopping cart available for every product directly inside the interactive digital catalog.

Funnel Analytics: CommercePro offers data including conversion rates, order value, number of items per order and other actionable intelligence.

Dynamic Display Windows: Integrated product display windows enable customers to view product details and complete a purchase directly from within the catalog. The windows also connect with product databases, recommendation engines, and social media platforms.

Zmags claims that one European retailer using CommercePro has doubled conversion rates and average order size compared to its traditional Web traffic.

By Lindsay Rubin

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