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Zinio Digital Newsstand Now Available on Android Technology

Offers 24 free issues for Droid users who download app before June 15.



Stefanie Botelho By Stefanie Botelho
05/31/2011

Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market.

Zinio can be downloaded on Android tablets, including the Motorola Xoom, LG Optimus Pad, Acer Iconia Tab a500, Samsung Galaxy Tab, Tab 10.1 and S II, the Dell Streak, the Motorola Atriz, T-Mobile G2x and G-Slate.

To drum up interest from Droid users, when Zinio is downloaded before June 15, users will automatically receive 24 free magazine issues. The titles include: AFAR, BlackBook, Cosmopolitan, ELLE DECOR, ELLE, ESPN The Magazine, Esquire, Food Network Magazine, Harper's Bazaar, Harvard Business Review, Home Theater, Juxtapoz, Marie Claire, Men's Fitness, Men's Journal, Motor Trend, O, The Oprah Magazine, Outdoor Photographer, Outside, Popular Mechanics, Road & Track, Robb Report, Rolling Stone, Seventeen and Us Weekly.

Interactive features for Marie Claire, Seventeen, Harper’s Bazaar, Harvard Business Review and exclusively digital Zinio sister publication VIVMag such as video, dynamic ads, social connections and search will be available in the upcoming months.

Over 20,000 titles are now available from Zinio for Droid users.

Rich Maggiotto, Zinio CEO and president, says, “In the coming month, we will also be adding other operating systems to the mix to allow Zinio users access to their magazines from all of their devices, as well as introducing new ways to explore and enjoy digital content.”

Earlier this year, David Carey, president of Hearst magazines, said that his magazines are seeing digital edition readers split between those who prefer the “full enhancement” of digital editions seen through the iPad, and others who prefer the PDF-like as offered by Zinio and other digital edition vendors. “We're learning that there's almost like an HD customer and the standard definition customer, and we have to make sure we develop the right products for both,” said Carey.

Zinio’s digital revenue has increased 350 percent in from 2010 to 2011, according to CNNMoney.com.

Stefanie Botelho By Stefanie Botelho
05/31/2011







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