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VIDEO: Esquire's Mini-Movie iPad Covers

The men's magazine takes a new approach to "cover direction" on the iPad.


Matt Kinsman By Matt Kinsman
03/17/2011 -13:09 PM






At the MPA Digital E-Reading event yesterday, several publishers shared "Two-Minute Drilldowns" of some of their best app ideas. Esquire associate editor Julian Sancton shared how the magazine has turned some of its iPad covers into almost "mini-movies," including live action direction of its subjects, such as "Sexiest Woman Alive" Minka Kelly doing her thing and actor Liam Neeson (a former boxer) throwing a couple shots at the cover/screen. (Sorry about the obligatory sponsor message but it's worth the wait.)

Necessary? Probably not. Fun? Absolutely. Esquire, by the way, picked up the Digital Ellie for "Best Mobile Edition."







Matt Kinsman By Matt Kinsman --

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