Utne Launches Social Curated Magazine
Alt Wire acts as real-time reflector of influential alternative sources.
Utne Reader, a magazine that highlights the best of independent and alternative presses, has launchedÂ Alt Wire, a socially curated digital magazine.
Using the R88R platform by Sociative Inc., Utne Reader staff selected a group of twenty core â€śinfluencersâ€ť to help determine the articles that will appear in Alt Wire. After this group was assembled, Utne Reader worked with Sociative to create an algorithm that pulls in sources the chosen influencers are themselves influenced by, and others they influence (which translates to those retweeting or commenting on influencersâ€™ postings on Twitter).
â€śCertain information is deemed important by the algorithm, because of how many times itâ€™s being focused on by other people who have been named influencers, and this is how an influencer rises in the chain of things,â€ť says Alt Wire web editor David Doody. â€śThe group keeps moving and growing; people will be added and will fall off.â€ť
An initial estimate of those who â€śinfluenceâ€ť the content posted on Alt Wire falls somewhere around the 3,000 mark.
Each article featured on Alt Wire shows how many times itâ€™s been retweeted, and which influencers are sharing the selected content. Doody says that while it is likely articles from major sources such as The New Yorker will appear in Alt Wire, the majority of content shared will be from sites like Mother Jones and The Nation.