Ozzie Winner: Best Design, New Magazine
Awarded the best in design for new publications, touch finds its muse in its subject matter: Apple. When describing the overall look of touch, an Australian-based publication for iPad, iPhone and iPod users, studio manager Keely Atkins says, â€śItâ€™s aesthetically beautiful with lots of white spaceâ€”the magazine had to fit the Apple look and lifestyle. The layout is easy to read and navigate, and has a fresh feel.â€ť
Touch aims for an expansive reader demographic, assisting Apple users in the navigation and optimization of their gadgets. â€śOur idea was that an entire family or a business can share a copy of touch and get something out of it. In the past, PC users would not go to an Apple-related magazine, and now with iPad and iPhone, there is a new market,â€ť says publisher Liana Pappas.
â€śInstead of a standard-looking tech magazine, it is more lifestyle-designed. It has to be beautiful,â€ť says Atkins.
The magazine also aims to capture the Apple aesthetic to create synergy between the products and the publication. Atkins tells FOLIO: color choices for touch are based on the palette of the iPad 2â€™s cases.
For cover font, Atkins says, â€śAvant Garde is a beautiful, open and easy-to-read sans serif, which I teamed with Tiempos as the serif font. The masthead is Avant Garde. Itâ€™s black on white, because it has to stand out on the newsstand.â€ť
Despite its software focus, touch staff decided to offer a print version in addition to a digital version of the publication (produced through Zinio). The magazine is currently available in Australia, New Zealand and sections of Asia, with a small presence in Poland and New York. Touch is published by Niche Media, and has the same staff as sister magazine Macworld Australia: editor-in-chief Dave Bullard, studio manager Keely Atkins, deputy editor Grace Robinson and Liana Pappas as publisher.
Currently a quarterly publication, touchâ€™s first and second editions each had a circ of 18,000. After closing on the third issue, Pappas says, â€śOur readers want more, so weâ€™ll be looking at publishing touch bi-monthly.â€ť
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