Top 5 Mag Group Pubs Jan-Sept.: Wenner Was the Ad-Page Winner
Us Weekly up 15 percent.
This story first appears on FOLIO: sister site, min.
Moving into the last weeks of 2011, min takes a look at magazine group publishers' boxscore data for January - September 2011 versus 2010. Of the 23 consumer groups listed, 10 showed gains in ad pages. Biggest performer was Wenner Media (totaling 290.37 additional ad pages) with their three mags all showing growth in 2011: Men's Journal (+9.36%), Rolling Stone (8.42%) and US Weekly (+15.55%). The other four top group performers were Source Interlink, American Express Publishing, CondĂ© Nast and Hachette Filipacchi (separated from the Hearst Magazine group for the sake of this chart).
Read the rest of the story here.