Eddie Winner: Best Full Issue, Regional, Consumer
Sunset‚Äôs motto is that the West is not just a place; it‚Äôs also a state of mind. The magazine showcases the region‚Äôs spirit of diversity, healthy living and adventure in all aspects of life, from travel and food to home and garden. Sunset zones its five regional issues, has a circulation of over 1.2 million and is published 12 times a year by Sunset Publishing Company.
Editor-in-chief Katie Tamony shares details about the winning May 2010 issue that focused on travel all around the West. ‚ÄúWe covered the iconic places that people always love to read about in the West‚ÄĒlike Yosemite and Hawaii‚ÄĒbut we did them with a true insider‚Äôs view. Then we also had off-the-beaten-path, small-town places that even if you lived there a long time, still offer so much discovery. I think the blend of having the big-ticket destinations and then the close-to-home places really made it a fabulous issue for our readers.‚ÄĚ
Sunset featured the top 25 new campgrounds to fit your camping personality‚ÄĒwhether you‚Äôre a first-timer, looking for a family-friend locale, feeling adventurous, or want to get away from the crowds. They also covered the restaurant scene in little-known Templeton, and did a story on the changes taking place in San Francisco‚Äôs Chinatown.
Tamony says the most popular story in the issue was, ‚ÄúThe Hunt for the Best Burrito.‚ÄĚ ‚ÄúWe got such great reaction from our readers because, of course, everybody who lives in the West has their favorite burrito place.‚ÄĚ The story package included the differences between Northern California burritos and Southern California burritos, the ‚Äúmust-see, must-eat‚ÄĚ burritos across the state, burrito recipes, a guide to salsa bars, and readers‚Äô favorite burrito places.
Tamony says Sunset touted the May issue as ‚Äúthe travel issue‚ÄĚ on the cover and promoted the cover line ‚Äú105 great getaways for summer.‚ÄĚ She says they will be doing the travel issue again this May as it was very well received by readers and advertisers. ‚ÄúBecause of that regionality that we already possess, and the focus on ‚Äėclose to home,‚Äô it does require more reporting, photography, and expenses,‚ÄĚ says Tamony. ‚ÄúBut it‚Äôs a very fun issue to put together.‚ÄĚ