The outsourced circulation services market has seen a spike in consolidation activity recently as National Publisher Services announced it has acquired Circulation Specialists Inc. Along with that deal, Henry and David Fry, principals of Mechanicsburg, Pennsylvania-based printer Fry Communications, have bought a 50 percent stake in NPS.
NPS, which has offices in New Jersey and Iowa, has also appointed John LeBrun CEO of CSI. Greg Wolfe, CSI’s president, and Beverly Chaloux, its executive vice president, will remain in their current roles.
For NPS, the acquisition of CSI rounds out its circulation services offerings, particularly in the core audit, fulfillment, list rental and subscription marketing services.
Taken as a whole, the connection with Fry along with NPS’ broader services, gives it a unique outsourcing platform to offer publishers. "Partnering with Henry Fry, the president and owner of Fry Communications, and David Fry, chief technology officer, allows us to combine our resources in offering publishers a total strategic solution to meet today’s publishing challenges," said NPS CEO Mark Harris in a statement.
Update: Harris tells FOLIO: that Fry will have two seats on the 4-person NPS board, and NPS will be able to leverage business opportunities through Fry. "As CEO of NPS, I will report to the board. Both Fry and NPS bring different experience and resources to customers. Now we can offer all customers a greater range of platforms to reach consumers and generate revenues economically," he says.
The investment from the Frys was made through NPI Ventures, which they formed for non-print initiatives and other investments.
LeBrun joins CSI from The Saturday Evening Post, where he was chief marketing officer.