In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers.
Simulating the experience of the NOOK Color e-reading device, B & N will offer over 175 magazine and newspaper titles through its updated apps, which are available for free for the iPad, iPhone and iPod Touch.
Titles such as Esquire, Maxim, Forbes, Food Network, Popular Science and ESPN The Magazine, among many others, will be available for download through the free Nook apps.
This is yet another step in Barnes & Noble’s digital push, which included updating the capability of the NOOK newsstand for tablets with Android technology in May. In the month before entering the Droid market, the NOOK Color was updated to include Web capabilities, app access and email options; this placed the Barnes & Noble device in direct competition with the iPad, Motorola Xoom and various other tablets on the market.
Earlier this year, B & N reported that sub orders and single copy sales totaled 650,000. When the company announced the NOOK’s arrival to Droid in May, numbers were up to 1 million sales.