In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period.
Each regular subscription rate will be available at half price. Unlimited access to NYTimes.com and their smartphone app will cost subscribers $1.88 per week; NYTimes.com and tablet app access is available for $2.50 a week. All digital access, a package which includes NYTimes.com, tablet and smartphone app access, is set at $4.39 a week for the trial period.
The New York Times’ page detailing the offer says, “Unrivaled coverage. Unlimited access…so why be limited to 20 articles a month?” The paid sub plan is said to be modeled after the metered paywall that the Financial Times has done well with.
The New York Times’ paywall officially launched in the United States on March 28th.