Mag+ Now Available for Magazine Publishers
Bonnier to officially announce Moving Media April 4th.
Bonnier Publishing is taking their Mag+ system to another level.
Bonnier, who publishes Popular Science and Field + Stream magazines, among others, built their Mag+ project in partnership with London design firm BERG in 2009. This technology which creates digital versions of print magazines was made specifically for tablet readers, and was ready for use when Apple launched the iPad in April 2010.
Sweden-based Bonnier will now offer this technology for other magazines to use, according to paidContent¬†The new business¬†is called Moving Media and is available now. The offical announcement is planned for April 4th.
Key players have already been tapped to run Moving Media: Staffan Ekholm, previously with CMS firm Roxen, will act as CEO; Frederik Stromberg will be head of content and Mike Haney, formerly executive editor of Popular Science, has been tapped as U.S. director.
Bonnier has also launched a News+ technology for getting newspaper content tablet-ready.
Popular Science had developed an app for¬†the magazine¬†in-house two months after Apple had made the announcement about the iPad launch. Built around an XML-based format called MIB (the Mag + Issue Bundle), the system troubleshoots the major issues when converting print into digital format such as text and image preservation.
Mike Haney told FOLIO: in April 2010, ‚Äú‚Ä¶it‚Äôs not simply a one-off app but a platform that we can and will roll out to Bonnier‚Äôs other titles in the U.S. and Europe, and license to other publishers as well.‚ÄĚ Looks like they‚Äôre making good on their word.