Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses.

RapidBuyr technology will power the new Inc. Deals section of the brand’s website, which drew more than 3 million unique visitors in November —a 68 percent year-over-year increase, according to the Mansueto Ventures-owned title. Registered users will also receive deals directly via email through the RapidBuyr platform.

RapidBuyr, founded by entrepreneurs from a number of companies including CNET, Dow Jones and Ziff Davis, has been gaining ground recently in the b-to-b publishing arena. UBM Electronics signed on with the company earlier this month, and its other clients include TechTarget, CNET and American City Business Journals.

E-commerce is a large revenue booster for publishers, according to Kevin Wells, formerly of Ziff Davis and currently EVP of product development and one of RapidBuyr’s founders. Wells broke down the business model for FOLIO: in October, when he explained that after the merchant is paid for the product, net revenue is split between RapidBuyr and the publisher. RapidBuyr’s slice of net revenue is variable, ranging from 20 to 40 percent of the remaining amount