Jonah Bloom, who has acted as editor for Ad Age and CEO/editor-in-chief of Breaking Media, is now executive director of content strategy with MDC Partners Agency Kirshenbaum Bond Senecal & Partners (KBS&P).

After spending eight years as editor of Advertising Age, Bloom then became EIC/CEO of Breaking Media in December 2009.

In Bloom’s new role as executive director of content strategy at KBS&P, he will help brands create content in order to expand relationships with their current audiences, and help attract new audience members, according to Ad Age.

Bloom told Ad Age that he, “started to see that all the skills required to be an editor today – the ability to synthesize, filter, make sense of data, quickly create multi-platform content that people will interact with, market that content – might be useful to brands.”

On leaving Ad Age with former senior editor Matthew Creamer for Breaking Media, Bloom told FOLIO:, “We both love Ad Age, but we’ve been covering this stuff for awhile, and we really felt now was a great time for us to go and do something a bit more entrepreneurial.”