Former Breaking Media EIC Jonah Bloom Joins Kirshenbaum Bond Senecal & Partners
Former Ad Age editor takes on executive director-content strategy role.
Jonah Bloom, who has acted as editor for Ad Age and CEO/editor-in-chief of Breaking Media, is now executive director of content strategy with MDC Partners Agency Kirshenbaum Bond Senecal & Partners (KBS&P).
After spending eight years as editor of Advertising Age, Bloom then became EIC/CEO of Breaking Media in December 2009.
In Bloomâ€™s new role as executive director of content strategy at KBS&P, he will help brands create content in order to expand relationships with their current audiences, and help attract new audience members, according to Ad Age.
Bloom told Ad Age that he, â€śstarted to see that all the skills required to be an editor today â€“ the ability to synthesize, filter, make sense of data, quickly create multi-platform content that people will interact with, market that content â€“ might be useful to brands.â€ť
On leaving Ad Age with former senior editor Matthew Creamer for Breaking Media, Bloom told FOLIO:, â€śWe both love Ad Age, but weâ€™ve been covering this stuff for awhile, and we really felt now was a great time for us to go and do something a bit more entrepreneurial.â€ť
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