FMA March Luncheon: Audience Metrics—The Big Picture

Wed, 03/16/11

Where: The Princeton Club, New York City

Audience is the new buzz word of consumer marketing, but how do you
really quantify it? What are the specifics advertisers care about? Are
the fulfillment houses currently equipped to meet present and future
demands?

Our expert panel dissects the migration to audience as a new measure for the publishing industry.

Moderator:
Mike Sheehy, Consumer Marketing Consultant

Panelists:
Nina LaFrance, VP Consumer Marketing, Forbes
Judah Phillips, Sr Director, Global Site Analytics, Monster.com
Elissa Tomasetti, VP Audience, Development/Consumer Marketing, Financial Times
Jim Borth, SVP, Client Relations, Palm Coast Data
Sponsored by: Priority One Clearing Services

Payment is required in advance or at the door. Click here to register today! Member $85; Non Member $115. Walk-in rate $125.

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