F+W Media Acquires Script Magazine from Final Draft Inc.
Publisher will convert Script to all-digital format.
F+W Media adds another property to its portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content.
Under F+W, Script Magazine‚Äôs print property will fold. Current subscribers will have access to scriptmag.com, and will be sent Writer‚Äôs Digest magazine in the place of Script, until their subscriptions expire.
Sara Domville, president of F+W Media, says the screenwriting magazine is a strategic fit for F+W‚Äôs current portfolio of content, product, webinar and e-commerce services. ‚ÄúWe felt that after our acquisition of the Writers Store, which gained us access to the online retailing unit in California, that we‚Äôd seen some great synergies between screenwriting and novelists. Our Writer‚Äôs Digest audience is prominently novelists,‚ÄĚ she tells FOLIO:.
Plans to monetize Script‚Äôs content are still in early stages. ‚ÄúWe‚Äôll look at how to utilize that content and provide a whole range of digital products, and maybe some print products on the back of it, too,‚ÄĚ says Domville. ‚ÄúWe‚Äôre also launching some online courses, which have been very successful with Writer‚Äôs Digest. We‚Äôve launched 50 webinars in the Writers Store.‚ÄĚ
The virtual Writers Store is an extension of a brick-and-mortars location in Burbank, CA. Domville describes the 30-year-old store, ‚Äú[Writer‚Äôs Store president] Jesse Douma understands that audience. We call the store employees ‚Äėstory specialists‚Äô; half of them are screenwriters themselves.‚ÄĚ
In 2012, F+W will host two writer-targeted conferences: a New York event in January, and a West Coast event slated for the fourth quarter.
‚ÄúThe combination of the Writers Store and Script, under the Writer‚Äôs Digest umbrella, give us an opportunity to work very closely with the audience and create a wide range of products,‚ÄĚ says Domville.
Domville declined to share circulation or revenue range for Script.